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6 articles
A new wave of Vietnamese American entrepreneurs is skipping the family store altogether and launching their own direct-to-consumer brands from scratch. They're not ungrateful — they're just playing a different game. Here's what's driving the shift and what it means for the future of Viet commerce in the US.
Can a Costco or Sam's Club membership really compete with direct access to Vietnamese wholesale distributors? We dug into real pricing data, membership costs, and product-by-product comparisons to find out where Vietnamese American families actually save more money—and the answer isn't as simple as you'd expect.
From frozen durian scored at H Mart to Korean skincare snagged at a Vietnamese beauty supply, a growing wave of Vietnamese American micro-entrepreneurs is quietly building side incomes — and sometimes full-time businesses — by reselling Asian goods across Facebook Marketplace, Poshmark, and social commerce platforms. We talked to real resellers and broke down the numbers to show you how the hustle actually works.
Between Costco's bulk deals, H Mart's Asian specialty selection, and your local Vietnamese supermarket's hard-to-find imports, figuring out where to actually spend your grocery dollars is more complicated than it looks. We broke down the real numbers so you don't have to.
TikTok Shop has exploded onto the US e-commerce scene, and Vietnamese American merchants are right in the middle of it. But is it actually better than Amazon for sellers — and for shoppers trying to support Vietnamese businesses? We dig into the commissions, the culture, and the catch.
Vietnamese immigrant business owners are building e-commerce empires that serve both their own diaspora communities and everyday American shoppers — and they're doing it with a retail philosophy rooted in generational hustle. Here's how a wave of mom-and-pop digital shops turned into million-dollar marketplaces, and what makes their approach so refreshingly different.